St Andrews Links
A full website redesign and customer engagement experience whilst preserving a traditional, heritage brand.
based in london, uk
Hey there! I'm Rose, a Senior UX Designer
Currently at Cognizant Moment. Ex-IBM iX
my WORK
Take a look at some of my favourite work
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trusted by clients
WHAT I DO
Specialising in UX, but with a breadth of design skills
I'm a multifaceted UX designer with a strong ability in integrating multiple crafts to create hollistic, cohesive, user-centred experiences, which deliver impactful products & services
01.
UX & Product Design
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Enterprise Design Thinking, rapid ideation & iteration, data-driven design, information architecture, wireframing, responsive prototyping, UX strategy, creating brand guidelines, design systems, pixel-perfect UI, typography, design psychology
02.
Service Design
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Systems thinking, service blueprinting, roadmaps & journeys, always asking 'why' and 'how', stakeholder interviewing, full e2e and product lifecycle analysis
03.
User Research & Usability Testing
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Creating user research plans & discussion guides, various testing methods, quant & qual research methods, insight analysis
04.
Design Leadership & DesignOps
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Design system management, agile WoW, lean, sprint cadence & planning, leading multi-disciplinary & cross-functional teams, project management, optimising workflows
05.
AI & Tooling
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Figma, Sketch, InVision, Abstract, Zeplin, Adobe Suite, Analytics tools, Miro, MURAL.Using AI to enhance my design process and outcomes, implementing AI solutions
06.
& Much more...
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Workshop facilitation, learning and broadening my 'T', ADPList design mentor, managing junior designers, leading design teams
ABOUT me
A peek into my passion for design
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As a Senior UX Design Consultant, I bring over 7 years of experience in crafting user-centered solutions that enhance physical and digital experiences
My expertise lies in understanding user needs, leading cross-functional teams, and driving design strategies that align with business goals. I’m a strategic thinker, creative problem-solver, and enjoy gaining a deep understanding of user needs to deliver intuitive, impactful designs
stats
My career in numbers
A snapshot of my career and my impact within the industry
01.
twenty+
successfully completed projects
02.
four
projects shipped and now live
03.
seven
years of experience since graduating from Loughborough Design School
testimonials
Honest feedback from my colleagues & clients
Her understanding of our business requirements and commitment to improving the CX has been clear throughout. Her analysis and playbacks have always been delivered in a collaborative way and ensured that we have been involved and understood the direction of travel and delivery at all times.
Laurie Watson
Director of Engagement & Experience, St Andrews Links Golf
She shows professional maturity in her ability to self motivate and handle nebulous yet complex project needs. I've seen the way she confidently interacts with cross functional product teams and represent the design craft - as a result she always strives to deliver the best possible client outcomes.
Rikki Storey
Executive Design Director, IBM iX
Rose led on design improvements and managed the team inc. User Research, Prototyping, handover to BA/Devs. She was trusted by the client to drive outcomes, and regularly led in client meetings to challenge/offer input. She worked hard and was always happy to go the extra mile to meet client deadlines.
Bhaavin Wallia
Head of Demand & Delivery, NHS England
